Valiz
visual identity
YEAR COMPLETED: 2021
Credits list ↴
PROFESSOR: brad bartlett
Valiz is an independent, international publisher that offers a critical eye on topics ranging from art to public affairs. In addition to publishing, Valiz also conducts public debates, talks, and other events. Valiz means suitcase. This idea serves as a basis for their ethos. They desire for knowledge to be mobile and accessible to a wide audience. The visual language is inspired by the act of opening — of a suitcase, of a book, and of different ideas.
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The logo expands to become this container from which knowledge spreads. Echoing this idea, the repetition of the flipping papers is a reference to books and to wheat-pasted posters.
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Wheatpaste posters are used to communicate messages to a larger public audience.