Retour is a hypothetical hospitality brand extension for Freitag, which is a Swiss fashion brand, known for its one-off bags made from truck tarps.
The graphic language of the brand is based upon abstraction and scaling, which is inspired by Freitag's process of bag-making and the cutting of tarps.
Lookbook
Signage and Spatial Applications
Each location would feature a garden to reinforce the idea of self-sufficiency and a closed-loop.
Gardening Gloves and Gardening Apron
Tuk-Tuk