Phoebe Hsu
Phoebe Hsu
Ace Hardware
visual identity
packaging design
YEAR COMPLETED: 2021
Credits list
The new Ace Hardware is an oasis above the fast-paced, polluted urban life. It is about reconnecting — with nature, with surroundings, with oneself, and with one's senses. The new Ace Hardware fosters an urban atmosphere where customers are immersed in a multi-dimensional environment.
Ace Hardware
packaging design
YEAR COMPLETED: 2020
Credits list
The new Ace Hardware is an oasis above the fast-paced, polluted urban life. It is about reconnecting — with nature, with surroundings, with oneself, and with one's senses. The new Ace Hardware fosters an urban atmosphere where customers are immersed in a multi-dimensional environment.

The Ace Urban Gardening packaging line reflects the geometry of nature. The hexagon is the strongest shape known and is found in nature due to its efficacy.

It is often difficult to find convenient packaging for urban life, so this resealable packaging ensures that the products can be easily preserved.

A pour spout is used for the potting soil packaging.

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