Snap Lens Fest 2023
VISUAL IDENTITY
MOtion design
MOtion design
AGENCY/STUDIO: brandnewschool
YEAR COMPLETED: 2023
YEAR COMPLETED: 2023
Credits list ↴
Snap Lens Fest is an annual AR conference. Our goal was to create a system that is used across all platforms, ranging from social media promotion to the transitions and title cards for each of the sessions. We designed and defined the look of the 2023 conference. We wanted the feature the community of AR creators through their work, while also maintaining the Snap branding. To strike this balance, we designed a “Snap Card” that became a container for the diverse assets.
Snap
VISUAL IDENTITY
MOTION DESIGN
MOTION DESIGN
AGENCY/STUDIO: BRANDNEWSCHOOL
YEAR COMPLETED: 2023
YEAR COMPLETED: 2023
Credits list ↴
Snap Lens Fest is an annual AR conference. Our goal was to create a system that is used across all platforms, ranging from social media promotion to the transitions and title cards for each of the sessions.
I worked with the design team to design and define the look of the 2023 conference. We wanted the feature the community of AR creators through their work, while also maintaining the Snap branding. To strike this balance, we designed a “Snap Card” that became a container for the diverse assets.
I worked with the design team to design and define the look of the 2023 conference. We wanted the feature the community of AR creators through their work, while also maintaining the Snap branding. To strike this balance, we designed a “Snap Card” that became a container for the diverse assets.
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The design language is based on the "Snap Card", which acts as the container for the diverse AR creators and lenses.
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The mixed-media approach represents the diversity of the AR creator community.
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Paid media
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Explorations
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Designed bubble letter font to be used in designs.
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