Chinatown
San Francisco
San Francisco
VISUAL IDENTITY
YEAR COMPLETED: 2021
San Francisco's Chinatown is a community that is never in a state of being. It is always in a state of becoming. People and things come and go and flow in and out of this place and contribute to its living history. It has layers of history, cultures, and languages that connect people across generations. The new visual identity reflects the dynamism of Chinatown within its concentrated geographic boundaries.
Chinatown
San Francisco
San Francisco
VISUAL IDENTITY
YEAR COMPLETED: 2021
San Francisco's Chinatown is a community that is never in a state of being. It is always in a state of becoming. People and things come and go and flow in and out of this place and contribute to its living history. It has layers of history, cultures, and languages that connect people across generations. The new visual identity reflects the dynamism of Chinatown within its concentrated geographic boundaries.
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Activating the ground as a part of the wayfinding system.
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Inspired by lanterns that are often hung in Chinatown, these light boxes serve as way finding systems in the many alleys.
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Utilizing the weaving of typography and graphic shapes to represent the multiple facets of the place.
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In other applications, the whole page becomes the frame.
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© 2022 Phoebe hsu